Concept design, Art Direction, Copywriting, Campaign design
Customer's promotion advertising did not differentiate and failed to communicate their new "Self-reliant Shopping" strategy.
Budget Sport was provided with an impactful communication plan and concept to promote their new strategy. Consumers need a personal trainer – for shopping. As competitors present models idolized and unreal physiques, we created a real and easily approachable person to coach real people in "Self-reliant Shopping".
The story is driven by an enthusiastic personal shopping trainer who takes your shopping experience to a totally new level. "Purtsi", our witty shopping trainer offers various clever buying techniques with fun and compelling banter. A new way of buying was communicated in an interesting and efficient way.
A recent consumer survey proved that the "Self-reliant Shopping" concept and the "Purtsi" character have impacted the audience in just the right way.
The client was extremely happy with the concept. Actually it was so successful that the personal trainer series was continued for another production season. The long-term campaign concept works in all channels. "Purtsi" also featured as an expert guest in an adventure program of the top Finnish TV-channel.
Jussi Löytökorpi, Janne Vahvaselkä