Concept design, Art Direction, Script writing, Campaign design
Sonera's "Because I Can" concept was vague and had left the audience cold. The concept required a new angle and content. Sonera also needed a new differentiating message in a market where operators shout almost identical messages.
Our research came up with a new angle. Although Sonera's subscriptions are not the cheapest on the market, they are the fastest (average). The idea: let's introduce a new way to think and value your subscription: price-speed ratio! This was where Sonera's offered the best value in the market!
The customer loved the idea, the implementation and decided to make the largest campaign investment of the year. The multichannel campaign stood out and created nationwide awareness.
Jussi Löytökorpi, Janne Vahvaselkä, Hanna Martikainen