Concept design, Art Direction, Script writing
The task was to remind teenagers, young adults and children about the dangers of sunbathing. Everyone knows how well teenagers take instructions. Easy!
We used humor as a stealthy way to help the message slip through the defense. With humor we can use rather heavy and hard-hitting visual and verbal messages. The concept was realized as an animation as the target audience feels it their own. The campaign was launched on all channels.
The campaign was well received – with screaming horror! Just as planned. From the movie visitors were guided to a web page where the information was packaged into a playable format. The customer was very pleased with the results and the campaign was continued. Piece of cake… er… sausage!
Jussi Löytökorpi, Pertti Hänninen, Jani Paavola (Cloud9)