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BUILDING TECHNOLOGIES

ENSTO

Concept design, Art Direction

CHALLENGE

Most home electrification products on the market look like identical plastic boxes. There's practically no product or brand differentiation. Also marketing materials and messages are hihgly similar. What customers see is just plastic boxes, boxes and more boxes…

SOLUTION

Instead of physically similar products the new communication concept focuses on product benefits and more comfortable living. The visual concept communicates great home life, feelings, people and family. Inspired by Norman Rockwell's paintings, we created a unique set of humorous situations that catch the eye and engage the viewer. The product advantage is communicated in a positive and easily accessible way.

RESULTS

Ensto BT got an engaging and impactful long-term concept for a product group which has been difficult to communicate. Now the Ensto BT brand and products really stand out from their competitors.

TEAM MEMBERS

Jussi Löytökorpi, Janne Vahvaselkä, Amparo España (photographer)

UNITED CREATIVES HELSINKI
Jussi Löytökorpi
+358 40 7366 086
Kuusmiehentie 10 a 2
00670 Helsinki

 

Contact

YOU NAME IT, WE'LL CREATE IT
BRANDING
CREATIVE DIRECTION

ADVERTISING

DIGITAL MARKETING

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