Concept design, Art Direction
Most home electrification products on the market look like identical plastic boxes. There's practically no product or brand differentiation. Also marketing materials and messages are hihgly similar. What customers see is just plastic boxes, boxes and more boxes…
Instead of physically similar products the new communication concept focuses on product benefits and more comfortable living. The visual concept communicates great home life, feelings, people and family. Inspired by Norman Rockwell's paintings, we created a unique set of humorous situations that catch the eye and engage the viewer. The product advantage is communicated in a positive and easily accessible way.
Ensto BT got an engaging and impactful long-term concept for a product group which has been difficult to communicate. Now the Ensto BT brand and products really stand out from their competitors.
Jussi Löytökorpi, Janne Vahvaselkä, Amparo España (photographer)