LIKE A BREATH OF FRESH AIR
Concept design, Art Direction, Graphic design
Enervent commissioned a product line brochure. The challenge: All products were highly similar. Customers did not understand product differences based on pure technical information. This made closing sales rather difficult.
Our approach was based on a simple fact. Customers do not buy a device just for itself, but a solution to a specific need. So we translated the technical data into features, functional product benefits and product categories. This enabled the customers to perceive their real needs and select a device that has the required features.
"Like a Breath of Fresh Air" concept also ventilated the customer's trading habits - and the deals went on!
Jussi Löytökorpi, Peter Keränen